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Aerial view of Maple Village community pool and amenities in Adairsville, GA, a boutique neighborhood by Kerley Family Homes.

This Homebuying Trend Is Changing the Way People Want to Live

For today’s homebuyers, “more” doesn’t always mean better.

Instead of crowded streets and endless rows of homes, many buyers are craving something different: smaller, intentionally designed communities that offer a quieter pace, a stronger sense of connection, and homes that feel anything but cookie-cutter.

It’s a homebuying trend we’re seeing more and more, and one that’s reshaping how people want to live.

Why Boutique Communities Are Stealing the Spotlight

Smaller doesn’t mean isolated. In fact, these boutique neighborhoods often hit the sweet spot: close to cute date spots, local events, and everyday conveniences, but far enough from the traffic and noise.

Here’s why people are falling in love with boutique neighborhoods:

  • Community that clicks – Fewer homes = neighbors who actually know your name. Friendly chats, block parties, and a sense of belonging come standard.
  • Peace and quiet – Streets that feel calm, not chaotic (and are perfect for strolls).
  • Every home matters – With fewer houses, each one feels intentional and far from cookie-cutter.
  • Stress-free living – Smaller communities often feel easier to navigate, safer, and more personal.

At Kerley Family Homes, this trend is reflected in several of our most-loved neighborhoods across Georgia.

Intimate Single-Family Home Communities With Under 45 Homes

Perfect for buyers who crave privacy and a close-knit feel, these new communities prove that small really can be powerful.

With fewer homes, every homeowner feels like part of something special, and you’ll also enjoy a finished neighborhood sooner (without years of construction ahead).

Boutique Townhome Neighborhoods

Brick-front townhome with two-car garage at Park Center Pointe in Austell, GA by Kerley Family Homes.

For buyers who want the benefits of a smaller community with a lower price point, these new townhome neighborhoods strike the perfect balance.

These communities still maintain a boutique feel while offering multiple floor plan options, a tight-knit community, and a smaller number of homes—because at KFH, you’re more than just a number.

A Trend That’s Here to Stay

Brick-front townhome with two-car garage at Park Center Pointe in Austell, GA by Kerley Family Homes.

As buyers continue to prioritize lifestyle, connection, and quality over volume, smaller communities are becoming one of the most desirable ways to live. At Kerley Family Homes, we’re proud to build communities that reflect how people want to live today…and for years to come.

Because sometimes, less really is more.

View Our New Communities

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