About Kerley

Family Values

Today, the company’s slogan says it all: “At Kerley Family Homes, It’s All About Value”. And that it is! With a multitude of Atlanta area communities featuring homes priced from the $140’s to the $700’s, each and every home offers the absolute most bang for the buck.                                                 

That’s because family values are important to Kerley Family Homes. According to Gene Kerley, “A sense of family is one of the most important things in life, and it starts in the family home. That’s where family values are nurtured, where family traditions begin, and where family bonds are strengthened. That’s why we take pride in providing families with the highest quality construction at the best price possible — that’s the other kind of family value, and we’re pleased to offer it.”                                                      

“We also call it instant value,” states Joe Kerley. “Many of our homes appraise higher than their selling price. This proves that, as a company, we’re dedicated to building a value-added dimension into every home we construct.”

Family values and instant values have proven to be a winning combination. Since 2013, Kerley Family Homes has been ranked among the top 10 homebuilders in metro Atlanta. And in 2017, Kerley Family Homes was also ranked among the top 100 builders in the nation, further highlighting the company’s dedication to building expertly crafted homes at a great value.

A Hands-on Team of Professionals

With a strong reputation for personalized service and attention to detail, the staff at Kerley Family Homes is dedicated to customer satisfaction. Chief Executive Officers Gene and Joe Kerley are heavily involved in the day-to-day operations of the company, supported by an incredible office staff and a team of on-site sales agents.

In addition, the staff at the new Kerley Family Homes Design Studio takes the time to get to know each customer as they walk them through the design options process from selecting flooring and lighting to cabinets and countertops among many others. They learn each homebuyers’ individual tastes, allowing them to make changes to colors, designs, and details to ensure they have the perfect finishes in their new home. In fact, this type of hands-on service is a hallmark of Kerley Family Homes.

“By giving our customers the freedom to choose, we let them know that they’re important to us,” stated Gene Kerley.

“And by having their homes completed at closing,” added Joe Kerley, “this underscores our dedication to customer satisfaction.”

If you would like join the Kerley Family Homes team, check out our career job openings.

Variety, Quality & Comfort

With neighborhoods located in 13 counties throughout the greater Atlanta area, Kerley Family Homes specializes in a blend of Traditional and Craftsman style designs. Offering a wide variety of floorplans in each of their communities, the company is constantly updating its plans to keep them fresh and inspiring to potential homeowners.

But variety isn’t the only factor that sets Kerley Family Homes apart — ahead of the market in innovation, the company’s designs are absolutely stunning! Throughout the development of each neighborhood, we work hard to ensure that we always have homes ready or soon-to-be-ready for immediate move in. And, the top-quality craftsmanship incorporated into each home is designed to provide a lifetime of continuous comfort.

Come Home to Excellence

Kerley Family Homes is known for top-notch construction, honesty in the way of communication, and integrity in doing business. Rest assured, when you come home to a Kerley Family Home, you will be coming home to excellence!

About Us

Gene Kerley, master carpenter and former president of one of America’s top 50 builder companies, has joined forces with his builder son to form Kerley Family Homes, one of Atlanta’s top new home building companies. Gene and Joe Kerley share a lifelong passion for building value-packed, fine homes in prestigious neighborhoods. Their commitment to family values and meeting home buyers’ needs leads them to form individual relationships with each buyer.

Gene worked his way up through the ranks in the building industry from construction and project manager to president of a major building company, overseeing production in Missouri, Illinois, Colorado and most recently Atlanta. He has honed his skills in construction, management and customer service over the last 34 years.

Now in the business for almost 15 years, Joe has always wanted to follow in his father’s footsteps. He spent the summers of his teen years working around job sites as a laborer, and his career progressed until he eventually became a superintendent managing multiple subdivisions. Most recently, he owned a contracting company where he ran a crew of 60 carpenters and 15 siding contractors.

Together, the duo brings a level of expertise and keen eye for details that can be seen in all homes built by Kerley Family Homes. Before emerging home trends are offered by other builders in the Atlanta new home market, Kerley Family Homes offers these as standard features, making their homes unique for buyers. Their careful, up-close business management reduces overhead expenses, allowing Kerley Family Homes to provide value-packed homes with the most up-to-date features on the market.


My family and I bought a Kerley Family Home last summer. Our experience from the buying process all the way through closing was a pleasant one. Our on-site agent was knowledgeable and made sure that we were informed throughout the whole process. I would definitely recommend a Kerley Family Homes to anyone looking for a new home.

– W. Green – Woodstock, GA

As a first time buyer, our on-site agent bent over backwards to make sure we understood and were comfortable with the home buying process. She walked us through each stage and was always available to answer our questions. Even after closing, their warranty department continued the same excellent service.

– G. Watkins – Marietta, GA